Mastercard: Women Empowerment campaign

Financial services provider Mastercard grew its business in Hong Kong with the creation of the Women Entrepreneur Hub that supported female-owned small- and medium-sized enterprises following the COVID-19 outbreak.

Campaign details

Brand: MastercardBrand owner: MastercardEntrant company: Byfa Consultancy Limited - Hong KongIdea creation: Carat Hong KongMarket: Greater ChinaSector: Financial servicesMedia channels:Newspapers, Online display, Magazines - consumer, Sales...

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