Brand: Mastercard Brand owner: Mastercard Entrant company: FP7 McCannIdea creation: FP7 McCann Dubai Market: Middle East & North Africa (general region) Sector: Credit cards & loans Media channels: Outdoor, Out-of-home, Websites & microsites, Word of mouth, Influencers, KOLsBudget: 1 - 3 million
2022 was a massive year for football. The first World Cup to be held in the Middle East. The first one in winter. The first truly global event since Covid-19.
A priceless moment for fans. But you...