Mastercard: Kit Beats

Mastercard, a financial services corporation, launched a campaign in Spain so that parents could experience their children's excitement when they met football players during the UEFA Champions League.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: MRM Worldwide, Madrid Market: Spain Sector: Credit cards & loans Media channels: Events & experiential, Online video, Public relations, Sponsorship - sports Budget: Up to 500k

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