Mastercard: Cash is no more king

A campaign by Mastercard, the financial services corporation, helped them increased card usage in areas outside of India’s largest cities.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: McCann India, Mumbai Market: India Sector: Credit cards & loans Media channels: Mobile & apps, Online display, Online video, Outdoor, out--of-home, Point-of-purchase, in-store Budget: 5 - 10 million

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