Manchester City FC: Together Film Release

Manchester City FC, a football club, and City Studios, a production agency, launched a global campaign to deliver new subscribers to City+, gain over one million lifetime views on YouTube and a comprehensive uptake from publishers and broadcasters and increase positive social sentiment.

Campaign details

Brand: Manchester City FCBrand owner: City Football GroupEntrant company: Manchester City Football Club - United KingdomIdea creation: In houseMarket: GlobalSector: Leisure & entertainmentMedia channels: Mobile & apps, Public relations, Email marketing, Online display, Outdoor, Out-of-home, Video on demand, Online videoBudget: Up to 500k

Executive summary

A record-breaking film release to end a season like no other – Manchester City FC and City Studios present “Together”. A 1 hour and 50-minute feature film documenting the final 46 days of the club’s 20/21 season.


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