Brand: MaerskBrand owner: MaerskEntrant company: Havas International - LondonIdea creation: &Co, CopenhagenMarket: GlobalSector: Industrial & manufacturingMedia channels: Magazines - Business & trade, Online video, Programatic display, Social media, Television, Video on demandBudget: 10 - 20 million
This is a story about change.
How Maersk, a market leader in logistics, set out on a new course to completely reshape the category and defy the premises of an entire industry.
It all started with a vision. "Within the next three to five years,...