Maersk: Setting a new course for growth

Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.

Campaign details

Brand: MaerskBrand owner: MaerskEntrant company: Havas International - LondonIdea creation: &Co, CopenhagenMarket: GlobalSector: Industrial & manufacturingMedia channels: Magazines - Business & trade, Online video, Programatic display, Social media, Television, Video on demandBudget: 10 - 20 million

Executive summary

This is a story about change.

How Maersk, a market leader in logistics, set out on a new course to completely reshape the category and defy the premises of an entire industry.

It all started with a vision. "Within the next three to five years,...

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