Lysol: #HealthyHabits6Step

Lysol, an American cleaning and disinfection company, increased brand awareness and preference by using a social media campaign to educate consumers.

Campaign details

Brand: Lysol Brand owner: Reckitt Benckiser Entrant company: Zenith, New York Idea creation: MRM//McCann, New York Market: United States Sector: Cleaners & detergents Media channels: Online video, Social media, Word of mouth, influencers Budget: Up to 500k