Campaign details
Brand: Lotto New ZealandBrand owner: Government of New ZealandEntrant company: DDB Aotearoa AucklandIdea creation: DDB Aotearoa AucklandMarket: New ZealandSector: Lotteries, casinos, gamblingMedia channels: Online display, Online video, Outdoor, Out-of-home, Print - general, Unspecified, Social media, Television & Connected TVBudget: 10 - 20 million
Executive summary
This is a story of endurance, a story of picking a course and sticking to it year after year. However, this is also a story of not resting on your laurels and constantly pushing to enhance an idea, even when it...