L'Oréal Paris: Infallible Hotpot Challenge

Cosmetics brand, L'Oréal Paris, used an unexpected collaboration to drive talkability around its Infallible Cushion makeup among young women in China.

Campaign details

Brand: L'Oréal Paris Brand owner: L'Oréal Entrant company: Mindshare Shanghai Market: China (Mainland) Sector: Cosmetics & beauty aids Media channels: Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Search marketing, Word of mouth, influencers Up to 500k

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