Lifebuoy: Purpose in Myanmar

During the Covid-19 pandemic, Lifebuoy, a soap brand, produced programmes in Myanmar to promote its products.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Unilever EAC Myanmar, Yangon Market: Myanmar Sector: Bath toiletries, soaps Media channels: Livestreaming, Merchandise & free gifts, Online video, Outdoor, out-of-home, Product sampling, Social media, Television, Word of mouth, influencers Up to 500k