Lifebuoy: How Vietnam contained COVID-19

Hand soap and sanitiser brand, Lifebuoy, worked with the Government to make hand hygiene commonplace in Vietnam during COVID-19.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Mindshare Vietnam, Ho Chi Minh City Market: Vietnam Sector: Bath products, soaps Media channels: Online display, Online video, Outdoor, out-of-home, Product sampling, Public relations, Social media, Television, Websites & microsites, Word of mouth, influencers 1 - 3 million

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