Kruger Products L.P.: Unapologetically Human

A campaign by Kruger Products, a paper products company, in Canada, helped the brand connect with consumers during the COVID-19 lockdown.

Campaign details

Brand: Kruger Products L.P. Brand owner: Kruger Products Entrant company: Broken Heart Love Affair, Toronto Media: Wavemaker, Toronto Market: Canada Sector: Toilet paper, kitchen towel Media channels: Online video, Social media, Television Budget: 3 - 5 million

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