Campaign details
Brand: Kotak SilkBrand owner: Kotak Mahindra BankEntrant company: Tonic Worldwide, MumbaiIdea creation: Tonic Worldwide MumbaiMarket: IndiaSector: BanksMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Mothers are the epitome of perpetual love, bravery and sacrifice. Being a mother isn't an easy role. With this situation of COVID-19 followed by the imposed lockdown, these challenges intensified. It has adversely affected mothers, especially frontline workers. On one hand, they have their family and children's responsibilities, and on the other, their responsibility towards society....