Kotak Silk: #MomsOnDuty

Kotak Mahinda Bank, a bank, launched the Silk savings programme for women in India and promoted it through the #MomsOnDuty campaign.

Campaign details

Brand: Kotak SilkBrand owner: Kotak Mahindra BankEntrant company: Tonic Worldwide, MumbaiIdea creation: Tonic Worldwide MumbaiMarket: IndiaSector: BanksMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Mothers are the...

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