Knorr Philippines: Knorr's Nutri-Delicious Purpose

John Gale

Knorr, a food brand, launched a campaign in the Philippines to encourage more households to cook nutritious dishes, reach 33 million people, increase sales and brand lift scores and improve and keep the lead in brand equity score.

Campaign details

Brand: KnorrBrand owner: UnileverEntrant company: MullenLower Treyna - The PhilippinesIdea creation: Mullenlowe Treyna Makati CityMarket: AsiaSector: FoodMedia channels: Content marketing, Packaging & design, Point-of-purchase, In-store, Social media, Public relationsBudget: 1 - 3 million

Executive summary

The Philippine economy fell to its worst post-war recession in 2020 amid the COVID-19 pandemic(1). This situation forced Filipinos to tighten their already limited budget, spend their money on basic necessities and health essentials like food, hygiene products, vitamins; and deprioritise savoury products such as Knorr. The brand...

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