Knorr: Knorr Green Noodles – 'Dana Dan Green'

Instant noodle brand, Knorr, capitalised on an emerging food trend to break through advertising clutter around the cricket world cup in Pakistan.

Campaign details

Brand: KnorrBrand owner: UnileverEntrant company: Mindshare KarachiMarket: PakistanSector: Convenience, ready madeMedia channels: Content marketing, Mobile & apps, Online video, Public relations, Social media, TelevisionBudget: Up to 500k

Executive summary

As the dominant market leader in the instant noodles' category in Pakistan, Knorr leads the game when it comes to innovation & creating excitement for its consumers. In staying Top of mind, Knorr fights with very aggressive players within the snacking category, each fighting for more share of throat through continuous new news, excitement, and innovation....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands