KitKat: Give the Voice a Break

Chocolate brand, KitKat, blurred the lines between TV show content and ad break with its sponsorship of The Voice in the MENA region.

Campaign details

Brand: KitKat Brand owner: Nestlé Entrant company: Publicis Dubai Market: Middle East & Africa Sector: Confectionery Media channels: Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product placement, Public relations, Radio & audio, Social media, Sponsorship - media, Television, Websites & microsites 1 - 3 million

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