Kia: Kia Sonic

Car manufacturer Kia reinforced its new sensory brand concept among Modern Individuals in Hungary and drove awareness of Instrument, its music-mixing software, through a partnership with local musician We Plants Are Happy Plants.

Campaign details

Brand: Kia (automobiles) Brand owner: Kia Motors Entrant company: Havas Media Hungary Idea creation: Havas Media Budapest Market: Hungary Sector: Automakers & marques Media channels: Programmatic display, Websites & microsites, Online video, Online display, Social mediaBudget: Up to 500k

Executive summary

At the beginning of 2021, the Kia brand underwent a complete rebranding, including philosophy, aspirations, design, slogan, and targeting.

In line with the new brand concept, Kia aims to capture consumers’ attention through the senses, driven by innovation, creativity, and a...

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