KFC: Always IN

Fast food brand, KFC, dominated social platform rankings and grew market share in Spain by behaving like a Twitter native.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: PS21, MadridMarket: SpainSector: Restaurants & takeawaysMedia channels: Social mediaBudget: No budget

Executive summary

QSR is a fiercely competitive category in Spain with big brands like...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands