Kellogg's: Mission Tiger on Colbert

Kellogg's, a multinational food company, wanted to increase sales of its 'Frosted Flakes' cereals in the United States by breathing new life into its Tony the Tiger mascot.

Campaign details

Brand: Kellogg's Brand owner: The Kellogg Company Entrant company: Starcom, Chicago Idea creation: Starcom, Chicago / Leo Burnett Chicago, Chicago PR: Weber Shandwick, Chicago Market: USA Sector: Breakfast cereals Media channels: Online video, Public relations, Social media, Television, Virtual & augmented reality, Websites & microsites 1 - 3 million

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