Johnnie Walker: Reigniting whisky trading with Johnnie Walker Masters of Flavour’s first-ever NFT drop

Scotch whisky brand Johnnie Walker got into the crypto spirit with a ground-breaking NFT drop that made a lasting impression on consumers and solidified its position as an industry leader in Southeast Asia's luxury sprits segment.

Campaign details

Brand: Johnnie Walker Brand owner: Diageo Entrant company: PHD Singapore PTE LTD Idea creation: PHD Singapore Market: Singapore Sector: Spirits & liquors Media channels: Public relations, Events & experiential, Social mediaBudget: Up to 500k

Executive summary

The luxury spirits segment in SEA is experiencing a surge in popularity, and it is characterized by an emphasis on heritage, exclusivity, and scarcity. Johnnie Walker recognizes that navigating the complex landscape of modern luxury can be challenging, particularly when it comes to complying with various cultural...

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