Jawwy: The Fair Telco

Jawwy, a pre-paid mobile telecom brand, launched a campaign in Saudi Arabia emphasising that it was a fair service provider.

Campaign details

Brand: Jawwy Brand owner: Saudi Telecom Company Entrant company: FP7 McCann, Dubai Market: Saudi Arabia Sector: Telephone & internet services Media channels: Online video, Outdoor, out-of-home, Social media, Websites & microsites, Word of mouth, influencers 1 - 3 million