Itaú: Show Your Strength

Victoria Franco de Paula, Guilherme Godinho

Brazil's largest bank, Itaú, ran Show Your Strength, a multichannel campaign highlighting its sponsorship of the Brazilian national football team, to increase recall and engagement during the 2022 World Cup.

Campaign details

Brand: Itaú Brand owner: Itaú Unibanco Entrant company: Africa Creative DDB Idea creation: Agencia Africa Sao Paulo Market: Latin America (general region) Sector: Banks Media channels: Television & Connected TV, Social media, Word of mouth, Influencers, KOLs, Online video, Outdoor, Out-of-home, Radio & audio Budget: 10 - 20 million

Executive summary

Football is huge in Brazil, and the World Cup is the focal point of this love. [1] Itaú, the biggest bank in Brazil, [2] is one of the official sponsors of...

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