İşbank: My Bank

Canan Pehlivanoğlu, Simge Tezel

İşbank, a bank in Turkey, launched "digital onboarding" to recruit new consumers, get closer to Gen Z consumers and employees by not alienating the existing community, and strengthen brand equity.

Campaign details

Brand: Isbank Brand owner: Isbank Entrant company: IsbankIdea creation: In house Market: Turkey Sector: Banks Media channels: Radio & audio, Online video, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

Within our vision of the ‘Bank of the Future’, we have to get closer to new gen consumers and employees by not alienating our existing community and differentiate from other banks, where regulations make banks communication the same ‘functional’ innovations.

We decided to start with the most awaited functional innovation launch –...

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