Irish League of Credit Unions: A monster success story

A campaign by the Irish League of Credit Unions, a collection of non-profit community-based lenders in Ireland, used mascots to increase customers despite the shift in the market due to Covid.

Campaign details

Brand: Irish League of Credit Unions Brand owner: Irish League of Credit Unions Entrant company: Core, Dublin Market: Irish Republic Sector: Credit cards & loans Media channels: Online display, Point-of-purchase, instore, Print - general, unspecified, Radio & audio, Search marketing, Social media, Television, Video on demand 500k - 1 million

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