Campaign details
Brand: IntelBrand owner: Intel CorporationEntrant company: Arc Worldwide, ChicagoMarket: GlobalSector: Information technologyMedia channels: Mobile & apps, Virtual & augmented realityBudget: No budget
Executive summary
For Intel and major retailers, their entire strategy was getting people to go hands-on with each sleek new device. But fear of the pandemic made this impossible. And without being able to explore, all the PCs in the store look the same.
The solution was to re-create the experience virtually. Using a detection engine installed on the store's PCs, we created...