Indonesia Indah Foundation: Hari Bersih Indonesia

The Indonesia Indah Foundation, an environmental organisation, launched Hari Bersih Indonesia, a national clean-up day in Indonesia, to prevent plastic waste from polluting the oceans.

Campaign details

Brand: Indonesia Indah FoundationBrand owner: Indonesia Indah FoundationEntrant company: M&C Saatchi Indonesia, JakartaMarket: IndonesiaSector: Charities & voluntary organisationsMedia channels: Email marketing, Events & experiential, Livestreaming, Merchandise & free gifts, Online video, Outdoor, out-of-home, Programmatic display, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

By 2025, the amount of plastic in our oceans will triple to150 million tons. With Indonesia being the second largest contributor to marine waste, the Indonesia Indah Foundation started Hari Bersih Indonesia, a national...

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