Indonesia Indah Foundation: Hari Bersih Indonesia – Our Earth, Our Fight

Kunal Sinha, Michael Forster

Environmental sustainability non-profit Indonesia Indah Foundation called on the collective conscience of Gen Z via a social media campaign that sparked real-life action to clean up in Indonesia.

Campaign details

Brand: Indonesia Indah Foundation Brand owner: Indonesia Indah Foundation Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Charities & voluntary organisations Media channels: Websites & micrositesBudget: No budget

Executive summary

Indonesia Indah Foundation (IIF), chases the dream of making Indonesia more sustainable, cleaner and beautiful, on land and at sea. Clean Indonesia Day 2023 was no exception. The drive to rid the nation of plastic waste brought together private organizations, government institutions and NGO partners. Fortunately, GenZ...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands