Indonesia Indah Foundation: Hari Bersih Indonesia – Our Earth, Our Fight

Environmental sustainability non-profit Indonesia Indah Foundation called on the collective conscience of Gen Z via a social media campaign that sparked real-life action to clean up in Indonesia.

Campaign details

Brand: Indonesia Indah Foundation Brand owner: Indonesia Indah Foundation Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Charities & voluntary organisations Media channels: Websites & micrositesBudget: No budget

Executive summary

Indonesia Indah Foundation (IIF), chases the dream of making Indonesia more sustainable, cleaner and beautiful, on land and at sea. Clean Indonesia Day 2023 was no exception. The drive to rid the nation of plastic waste brought together private organizations, government institutions and NGO partners. Fortunately, GenZ...

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