Income Insurance: Happy Hour with Income's Flexitravel

Cheryl Koh

Income Insurance, Singapore's leading provider of Life, Health, Travel & Car Insurance, increased sales, policies, and market share by offering ‘flexitravel’ insurance policies.

Campaign details

Brand: Income Insurance Brand owner: Income Insurance Entrant company: IncomeIdea creation: Bartle Bogle Hegarty Singapore Market: Singapore Sector: Insurance Media channels: Websites & microsites, Social media, Outdoor, Out-of-home, Search marketingBudget: Up to 500k

Executive summary

1. It Is an example of an Innovation In a "non-Innovation" driven and commoditized category - travel Insurance."FlexiTravel", an hourly Insurance was launched to provide "right-sized" Insurance for people wanting to cautiously experiment with short, weekend trips, post-Covid.

2. It Is an example of using a popular...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands