HSBC Bank: How HSBC Bank went beyond boundaries

HSBC, the bank, positioned itself as a brand for progressives and millennials with the stereotype-breaking tone of its campaign in India.

Campaign details

Brand: HSBC Brand owner: HSBC Entrant company: Contract Advertising Mumbai Media: PHD Mumbai Market: India Sector: Banks Media channels: Content marketing, Newspapers, Online display, Online video, Outdoor, out-of-home, Social media, Websites & microsites Up to 500k

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