HP Plc: Print-A-Change

HP, a tech brand, launched a campaign in India to increase awareness for Print Learn Centre 2, gain website visits, encourage maximum worksheet downloads, and create a differentiated positioning.

Campaign details

Brand: Hewlett PackardBrand owner: Hewlett PackardEntrant company: HP Studio - IndiaIdea creation: In houseMarket: AsiaSector: Technology & electronicsMedia channels:Point-of-purchase, In-store, Social media, Websites & microsites, Search...

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