Home Centre: Unseen Tears

Tahaab Rais, Anna Sadykova

Home Centre, a leading furnishings retailer in the UAE, generated visitors, website visits, and adoptions in the UAE by creating art exhibitions based on the real experiences of orphaned children.

Campaign details

Brand: Home Centre Brand owner: Home Centre Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: United Arab Emirates Sector: Furniture & furnishings retail Media channels: Word of mouth, Influencers, KOLs, Websites & microsites, Direct marketing Budget: Up to 500k

Executive summary

Home Centre, a leading home furnishings retailer in the United Arab Emirates, sought to turn attention towards and spark conversations around adoption in the Arab world - a region where adoption is considered a religious and cultural taboo.

We launched...

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