Hindustan Unilever Limited: Breaking through lockdown

Hindustan Unilever Limited (HUL), a consumer goods company, connected with consumers in India by creating 'direct-to-home' channels during the COVID-19 lockdown.

Campaign details

Brand: Hindustan Unilever Limited Brand owner: Unilever Entrant company: Mindshare, Mumbai Market: Asia Sector: Toiletries & cosmetics (general) Media channels: Direct marketing, Email marketing, Mobile & apps, Online video, Packaging & design, Product sampling, Sales promotion, Social media 500k - 1 million