Hero Destini: Turning the luck around for Hero Destini

Hero Motocorp, a motorcycle company in India, increased the sales of their scooters through a campaign championing their new Destini scooter.

Campaign details

Brand: Hero DestiniBrand owner: Hero Motor CorpEntrant company: McCann India, MumbaiMarket: IndiaSector: Motorcyles, bikesMedia channels: Online display, Print - general, unspecified, TelevisionBudget: 1 - 3 million

Executive summary

The case is...

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