Heineken: Taking Heineken 0.0 to the parts other beers cannot reach

Heineken ran a multi-national, three year campaign for its new non-alcoholic beer (NAB), 0.0, to reverse declining share and sales, and win drinkers aged 25 to 34.

Campaign details

Brand: Heineken Brand owner: Heineken Entrant company: Publicis Milan Idea creation: Publicis Italy, Milan Market: Global Sector: Beer & cider Media channels: Direct marketing, Events & experiential, Newspapers, Online video, Outdoor, out-of-home, Point of purchase, in-store, Product sampling, Public relations, Social media, Sponsorship - media, Sponsorship - sports, Television Over 20 million

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