Campaign details
Brand: Healthcare ConsortiumBrand owner: Healthcare ConsortiumEntrant company: MullenLowe BostonMarket: United StatesSector: Healthcare services, providersMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, Television, Video on demandBudget: No budget
Executive summary
With COVID-19 surging through the US in spring 2020, we saw an alarming decline in preventative healthcare visits—particularly among the kind not satisfied by telehealth—like mammograms and colonoscopies.
Our social distance from each other had become distance from the medical system entirely. And that distance was more dangerous than COVID-19. So we leveraged and...