GSK Consumer Healthcare: Digital planogram

GSK, the pharmaceutical health company, implemented a new digital commerce strategy to accelerate share gains in the US.

Campaign details

Brand: GSK Consumer Healthcare Brand owner: GlaxoSmithKline Entrant company: GSK Consumer Healthcare, Warren Idea creation: In house Market: United States Sector: Oral health Media channels: Online display, Search marketing Budget: 3 - 5 million

Executive summary

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