Campaign details
Brand: GoogleBrand owner: GoogleEntrant company: GroupM ShanghaiIdea creation: GroupM Shanghai / Google China, ShanghaiMarket: ChinaSector: Information TechnologyMedia channels: Content marketing, Mobile & apps, Online display, Search marketing, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
As COVID-19 caused a dramatic impact on China's exporters, Google played its role in supporting export businesses. While establishing Google's position as exporters' key partner, increasing brand affinity, and inviting more engagement with Google products, Google partnered with China's leading knowledge app, Zhihu, to commit to...