Give Nothing to Racism: The Voice of Racism

Human Rights Commission (HRC), the non-profit organisation, carried out a campaign that shifted attitudes of racism in New Zealand.

Campaign details

Brand: Give Nothing to RacismBrand owner: New Zealand Human Rights CommissionEntrant company: Clemenger BBDO - New ZealandIdea creation: OMD WellingtonMarket: Australia & New ZealandSector: Non-profit, public sector & educationMedia channels: Websites & microsites, Search marketing, Online video, Social media, Radio & audio, Content marketing, Outdoor, Out-of-homeBudget: Up to 500k

Executive summary

It’s easy to say you’re anti-racist. But how can you fight racism if you don’t know what it truly looks like?

Racism lives in the everyday. In a thousand tiny interactions...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands