Gatorade: Dream Shot

Sports beverage, Gatorade, connected with the basketball community in China by helping save neglected practice facilities with its Dreamshot campaign.

Campaign details

Brand: GatoradeBrand owner: PepsiCoEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Energy drinksMedia channels: Competitions & contests, Online video, Social media, Sponsorship - sportsBudget: 500k - 1 million

Executive summary

As a sports supplement beverage, China's basketball community of over 300M players is a key target.

However, the association between Gatorade and basketball is low in China, despite Gatorade being one of the NBA's global sponsors. Gatorade needed to find a way to connect with the basketball community to drive brand love, preference, sales and fan base....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands