Gatorade: Dream Shot

Sports beverage, Gatorade, connected with the basketball community in China by helping save neglected practice facilities with its Dreamshot campaign.

Campaign details

Brand: Gatorade Brand owner: PepsiCo Entrant company: Mindshare China, Shanghai Market: China Sector: Energy drinks Media channels: Competitions & contests, Online video, Social media, Sponsorship - sports Budget: 500k - 1 million

Executive summary