FUIB (First Ukrainian International Bank): Bank Deposit Made Of Steel

Svitlana Shynkarenko, Jane Dorsett

Ukrainian banking brand, First Ukrainian International Bank (FUIB), grew its customer base and deposit accounts amid the war with an online campaign that built an association with steel.

Campaign details

Brand: First Ukrainian International Bank (FUIB) Brand owner: Nostra Communications Group Kyiv Entrant company: MullenLowe Adventa Idea creation: MullenLowe Adventa Kyiv Market: Ukraine Sector: Banks Media channels: Online display, Point-of-purchase, In-store, Websites & microsites, Search marketing, Social media, Merchandise & free gifts Budget: Up to 500k

Executive summary

In October 2022, amid a full-scale war with Russia, the First Ukrainian International Bank (FUIB), had only three weeks to launch a campaign for its new savings account.

The objective was to retain existing...

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