Frimi: Using data to live effortlessly

Dinali Rajapakse

The National Trust Bank, a financial services company, increased engagement on its app FriMi in Sri Lanka by studying customers' online data and predicting personalised ways to increase engagement between consumers and the app.

Campaign details

Brand: Frimi Brand owner: Nations Trusts Bank Entrant company: Nations Trust BankIdea creation: Isobar Colombo Market: Sri Lanka Sector: Banks Media channels: Radio & audio, Social media, Email marketing, Sales promotion Budget: Up to 500k

Executive summary

FriMi has always strived to make consumers' lives effortless, whether it's with their day-to-day banking, payments, or saving. In 2021, amidst the pandemic, people's financial habits were shifting at an unprecedented rate.

One of our primary objectives for the year was to enhance app engagement,...

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