Campaign details
Brand: FridaBrand owner: FridaEntrant company: Mekanism, New YorkMarket: United StatesSector: Baby careMedia channels: Online video, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
In a culture that glosses over the whole truth of new motherhood, this campaign presented an honest portrayal of the never-before-seen realities of breastfeeding.
There are many things no one tells you about becoming a mother. Frida Mom exists to prepare mums for the unfiltered realities – from birth, to postpartum recovery and, now, breastfeeding.
Frida Mom launched...