Frida: Stream of lactation

Breast care brand Frida Mom birthed a film-based campaign to present an honest portrayal of the realities of breastfeeding and raise awareness of the brand in the US.

Campaign details

Brand: FridaBrand owner: FridaEntrant company: Mekanism, New YorkMarket: United StatesSector: Baby careMedia channels: Online video, Social media, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

In a culture that glosses...