Frida: Stream of lactation

Breast care brand Frida Mom birthed a film-based campaign to present an honest portrayal of the realities of breastfeeding and raise awareness of the brand in the US.

Campaign details

Brand: FridaBrand owner: FridaEntrant company: Mekanism, New YorkMarket: United StatesSector: Baby careMedia channels: Online video, Social media, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

In a culture that glosses over the whole truth of new motherhood, this campaign presented an honest portrayal of the never-before-seen realities of breastfeeding.

There are many things no one tells you about becoming a mother. Frida Mom exists to prepare mums for the unfiltered realities – from birth, to postpartum recovery and, now, breastfeeding.

Frida Mom launched...

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