FOUR PAWS Bulgaria: #SoundOff

Angel Iskrev

Animal welfare organisation, Four Paws, highlighted the distress New Year's fireworks cause to animals with its soundoff online campaign in Bulgaria.

Campaign details

Brand: Four Paws Bulgaria Brand owner: Four Paws International Entrant company: ProofIdea creation: Proof Sofia Market: Bulgaria Sector: Charities & voluntary organisations Media channels: Word of mouth, Influencers, KOLs, Social mediaBudget: No budget

Executive summary

The #soundoff campaign aimed to raise awareness about the harmful impact of fireworks and firecrackers on animals during New Year's Eve. By highlighting the stark contrast between the beauty of the fireworks in the sky and the distressing effects on animals on the ground, we sought to...

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