Fortaleza E.C.: Racism Targets

Fortaleza E.C., a football team, launched a campaign in Brazil to call the attention of society, showing how Black people feel in the streets every day, and try and change the sport law.

Campaign details

Brand: Fortaleza Esporte ClubeBrand owner: Fortaleza Esporte ClubeEntrant company: Fortaleza Esporte Clube - BrazilIdea creation: BETC/Havas São PauloMarket: Latin AmericaSector: Leisure & entertainmentMedia channels: Social media, Events & experiential, Television & Connected TVBudget: No budget

Executive summary

In Brazil, even after 132 years since slavery ended, society still attacks people because of their skin colour: Black people represent over 79% of homicides victims. What makes them walk with fear to be arrested unfairly, or even murdered for no reason in the streets.

That...

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