Brand: Ford Brand owner: Ford Motor Company Entrant company: VMLY&RIdea creation: Hill & Knowlton Strategies London Market: Europe (general region) Sector: Automakers & marques Media channels: Public relations, Online video, Content marketing, Events & experiential, Social mediaBudget: Up to 500k
Pick-up trucks are as tough as tough gets. Ford should know – as one of the world’s biggest truck brands, they pretty much invented the category. But sometimes, with ‘tough’, comes discrimination and toxic masculinity. So when homophobia showed up...