Finish: Skip the rinse

Dishwasher brand Finish grew sales and market share in the US with a multichannel campaign to launch its Skip the Rinse movement encouraging Americans to save water.

Campaign details

Brand: Finish Brand owner: Reckitt Benckiser Entrant company: Havas New York Idea creation: Reckitt Benckiser, Parsippany / Havas New York Market: United States Sector: Cleaners & detergents Media channels: Content marketing, Events & experiential, Online video, Public relations, Radio & audio, Social media, Television, Websites & microsites, Word of mouth,influencers 10 - 20 million