E.ON: Change the weather

E.ON, an energy company, launched a campaign in the UK to include air pollution levels in weather coverage.

Campaign details

Brand: E.ONBrand owner: E.ONEntrant company: Engine, LondonPR: Engine, London / Engine, LondonMarket: United KingdomSector: Energy & water suppliersMedia channels: Online video, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

For decades the weather forecast has played an integral part of daily news segments across TV, radio and print sectors, shaping how the nation plans their day and even weekends. However, while the addition of the pollen count was added to these forecasts some 11 years, ago, it begs the...

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