Energy Monster: Life sharing power bank

Energy Monster, the mobile power-bank sharing company, raised awareness on organ donation in China.

Campaign details

Brand: Energy MonsterBrand owner: Energy MonsterEntrant company: TBWA\ShanghaiMarket: China (Mainland)Sector: Mobile devicesMedia channels: Mobile & apps, Online display, Outdoor, out-of-home, Packaging & design, Public relations, Social mediaBudget: No budget

Executive summary

Energy Monster, China's largest mobile power-bank sharing company, the China Organ Transplant Development Foundation (COTDF) and Love & Hope Donor Register came together for much needed awareness on organ donation.

"Share The Power of Life" power-banks were launched on China's Organ Donation Day 2020. Produced in 6 different designs each power-bank highlighted the most...

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