Easypaisa: The phatta (torn) note predicament

Mobile wallet, Easypaisa, changed the centuries-old perception of cash usage in Pakistan with its Phatta Note campaign.

Campaign details

Brand: Easypaisa Brand owner: Telenor Entrant company: Brainchild Communications, Karachi Idea creation: Ogilvy Pakistan, Islamabad Market: Pakistan Sector: Digital payments Media channels: Mobile & apps, Online video, Outdoor, out-of-home, Public relations, Social media Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands