Campaign details
Brand: E-LanBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonIdea creation: Akhuka Productions, YangonMedia: Unilever EAC Myanmar, Yangon / Mango Advertising, YangonMarket: MyanmarSector: Laundry productsMedia channels: Livestreaming, Packaging & design, Point-of-purchase, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
E-Lan is Myanmar's leading fabric cleaning powder brand with strong heritage in the market. E-Lan is well loved by consumers with trust in everyday laundry process. The slogan "when mom is there, E-Lan...